Maximize Campaign Delivery and Performance with the adConductor™ Optimizer

The Optimizer is adConductor’s campaign delivery and optimization tool. Through sophisticated algorithms and historical data analysis, adConductor maximizes campaign performance by continually identifying and removing underperforming ad locations and ad creatives, as well as re-allocating campaign impressions to the best performing placements.

With adConductor Optimizer, you get:

• Continuous optimization of your campaigns' click-through rates, action rates and/or creative click-through rates throughout campaign flight
• Goal-driven optimization based on client-defined click-through rate and/or action rate
• Ability to set and change targeting parameters throughout your campaigns' flight
• A campaign summary dashboard that provides:
  • Pertinent campaign stats such as total impressions delivered, number of actions, action rate and overall click-through rate
  • Ability to manually include or exclude specific sites, categories of sites, or sites with particular audience demographics based on client demands
  • Ability to speed up or slow down ad delivery throughout a campaign’s flight
    
• Yield-based ad serving to maximize publisher revenue by serving highest paying campaigns first
• Immediate update of daily and total impression forecasts as optimization dynamically adjusts the campaign
• The ability to save and access successful campaign optimization settings to reuse on similar campaigns