Ad Sales Planning: Forecasting
 


With powerful proposal building, targeting and forecasting components, adConductor™ gives you the tools needed to quickly produce highly customized solutions for your advertisers – whatever their campaign goals may be. adConductor provides these tools in an easy-to-use interface that gives you the flexibility to quickly retrieve and modify saved proposals in response to changing customer demands, or to serve as a starting point for customers with similar goals and requirements.

Forecasting
 


Forecasting

Once you have selected the targeting criteria, adConductor™ calculates the percentage of your network traffic that meets those targets - by specific placements or ad sizes. Other adConductor forecasting capabilities include:

  • Real-time visibility into inventory availability
  • Inventory availability by requested ad sizes, ad locations, and geo-targets
  • View of competing site-targeted campaigns by ad locations within the flight dates required, as well as available traffic on alternative creative sizes
  • View of available inventory on other networks in adConductor’s Inventory Exchange™ community
  • "What if” scenario capability - change proposal parameters and see effect on inventory availability

adConductor can support your business needs with a scalable platform that can include thousands of proposed and live campaigns.

SmartTag™

Transitioning to the adConductor Platform is Seamless with SmartTag

SmartTag is a cutting edge feature of adConductor that quickly translates your existing targeting hierarchies into the adConductor platform without the need to re-tag sites. Read More >